Since the 1990s, Box Tops for Education has been encouraging parents to cut their tabs off of cereal boxes to donate to schools. Schools then exchange the box tops for fundraising dollars.
Erin Anderson manages the Box Tops for Education program at General Mills. She says, “Last year, we had one school raise nearly as much in a one-day clipping drive as they historically do throughout the entire year. Schools continue to need help with even the most basic of supplies – and funds raised with Box Tops can make a significant dent.”
The only downside for parents and educators has been keeping track of (and tallying up) all those tiny rectangles of cardboard and plastic in order to reap the benefits. But there’s good news: Now, General Mills is making the move to the digital realm with a new app. Using this app, parents can simply scan any receipt that contains an eligible product within two weeks of purchase, and the organization will automatically send a check to the school of your choice twice a year. Parents will also be able to quickly and easily take advantage of special offers.
Here’s one more bonus: According General Mills, “Most participating brands are allowing you to ‘double dip.’” Until the traditional Box Tops are phased out, people can continue to clip unexpired ones to send to school, plus scan their receipt for double earnings.